Purple Pay

Client

Personal Project

The challenge

Purple Pay Is a fintech Product that help to bridge traditional banking and digital banking, this case study shows how an application with web 3 features would integrate with a traditional bank services,

The goal

To Design a product that integrated traditional banking with digital banking, thereby providing people with a wider range of services.

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User Research

During the research process I conducted interviews asking Participants “what they think about digital banking and their individual experiences with it” & What they also think about traditional banking and its limitations. The research question was constructed this way so as to gain an extensive insight on both services. With this derivatives I conducted usability testing on both digital banking services and Traditional banking services and the tests revealed where both services were lacking and how they could co-habitate to form a hybrid service. With the research outputs i was able to create a persona of both digital and traditional banking users and their use cases.

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PROCESS –

the process

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There were two major takeaways that i gained during the research process, which was the fact that most traditional banking notion of being digital was creating a payment/transfer platform for their users, and it was also limited to nationwide transfer.
The second is the fact that most fintech companies were building individual products ranging from(savings, wealth creation, crypto currency applications) instead of partnering to create a more robust products which could have all theses features and be the go to product for a wide range of users.

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Conclusion

Working on a project like this introduced me to a different industry and it helped me have a better understanding of the banking space and it also gave me a chance to interview a wide range of users which in turn helped me understand different kinds of users and it made me a more emphatic designer.

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All the UI elements used for Maker's Mark, showing button stylings, form fields, toggle buttons, progress bars, filtering UI, and loading images.

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